Taroudant Information

Just like Marrakech, Taroudant has imposing adobe ramparts, adorned with square towers. A 7km horse-drawn carriage tour around it reveals its five gates, Bab El-Kasba being the main one and the most majestic. The excellent condition of the crenelated fortifications demands respect. Large fruit orchards surround the city. Its medina and its souks are very lively. The profusion of decorative items, jewelry, and other antiques is astonishing.

Nestled in the heart of Morocco’s Souss Valley, Taroudant is a charming and historic city often referred to as "Little Marrakech" due to its resemblance to the famous Red City. However, Taroudant offers a quieter, more authentic experience, making it a perfect destination for travelers seeking to explore Morocco beyond its bustling tourist hubs.

With its ancient walls, vibrant souks, and stunning landscapes, Taroudant is a treasure trove of culture, history, and natural beauty. In this article, we’ll delve into the location, best time to visit, history, local specialties, top things to do, and answer the most frequently asked questions about this enchanting city.

Location of Taroudant

Taroudant is located in the Souss-Massa region of southern Morocco, approximately 80 kilometers east of Agadir and 240 kilometers southwest of Marrakech. Surrounded by the majestic Atlas Mountains to the north and the Anti-Atlas range to the south, the city is situated in a fertile valley known for its argan trees, olive groves, and citrus orchards. Its strategic location has made it a historically significant trading hub and a gateway to the Sahara Desert.

The surrounding area of Taroudant

Surrounded by mountains – the Upper Atlas to the north and east and the Anti-Atlas range to the south – Taroudant is at the center of a fertile valley. Perched on a rocky outcrop 30km to the southeast, the village of Tiout looks over a palm grove that is reminiscent of the one in Marrakech. The ruins of an ancient kasbah transformed into a restaurant for tourists lto ook down onto the site. From the top of this outcrop, there is an exceptional view over the Upper Atlas and the Souss Valley. Out of interest, Fernandel filmed Ali Baba and the Forty Thieves in this palm grove in 1954.

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Best Time to Visit Taroudant

The best time to visit Taroudant is spring (March to May) and autumn (September to November) when the weather is mild and pleasant. During these seasons, temperatures range from 20°C to 28°C (68°F to 82°F), making it ideal for exploring the city and its surroundings. Summers can be hot, with temperatures often exceeding 35°C (95°F), while winters are cooler but still comfortable, with daytime temperatures averaging around 18°C (64°F).

History of Taroudant

Taroudant boasts a rich and fascinating history that dates back to the Berber era. The city was once a significant stop on the trans-Saharan trade routes, connecting sub-Saharan Africa with the Mediterranean. In the 16th century, Taroudant became the capital of the Saadian dynasty, which ruled Morocco before moving its capital to Marrakech. The Saadians fortified the city with its iconic ramparts, which still stand today as a testament to its historical importance.

Throughout its history, Taroudant has been a center of commerce, culture, and resistance. It played a key role in the struggle against Portuguese colonization and later became a hub for agriculture and craftsmanship. Today, the city retains its traditional charm, offering visitors a glimpse into Morocco’s storied past.

Local specialities of Taroudant

Taroudant is renowned for its unique local specialties, which reflect the region’s agricultural abundance and cultural heritage. Here are some must-try delights:

Argan Oil:

Produced from the kernels of the argan tree, this golden oil is a staple of Moroccan cuisine and skincare. Taroudant is one of the best places to purchase high-quality argan oil.

Amalou:

A nutritious paste made from almonds, argan oil, and honey, often served with bread for breakfast.

Saffron:

The nearby Taliouine region is famous for its saffron, which is used to flavor dishes like tagines and couscous.

Olives and Olive Oil:

The Souss Valley is home to vast olive groves, and Taroudant’s olives and olive oil are highly prized.

Local Honey:

The region’s diverse flora produces a variety of delicious honey, including thyme and eucalyptus.

Traditional Tagines:

Sample hearty tagines made with locally sourced ingredients, such as lamb, chicken, or vegetables.

Mint Tea:

No visit to Taroudant is complete without sipping on a glass of sweet, refreshing Moroccan mint tea.

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Top Things to Do in Taroudant

Taroudant offers a wealth of activities and attractions for visitors. Here are the top things to do in and around the city:

• Explore the Ramparts: The city’s ancient walls, stretching over 7 kilometers, are among the best-preserved in Morocco. Walk or cycle along the ramparts for stunning views of the city and surrounding landscapes.

• Visit the Souks: Taroudant’s souks are a shopper’s paradise, offering everything from handcrafted jewelry and leather goods to spices and textiles. The two main markets are Souk El Had and Souk Arab.

• Discover Place Assarag: This lively square is the heart of Taroudant, where locals gather to socialize, shop, and enjoy street food.

• Relax in the Palais Salam Gardens: Once a royal palace, this tranquil garden is a perfect spot to unwind and admire the lush greenery and traditional architecture.

• Take a Day Trip to the Atlas Mountains: The nearby Atlas Mountains offer breathtaking scenery, traditional Berber villages, and opportunities for hiking and photography.

• Visit the Taroudant Museum: Learn about the city’s history and culture through exhibits showcasing artifacts, traditional clothing, and handicrafts.

• Experience a Hammam: Treat yourself to a traditional Moroccan hammam experience, where you can enjoy a steam bath, exfoliation, and massage.

• Explore the Anti-Atlas Region: Venture south to the Anti-Atlas Mountains, known for their dramatic landscapes, ancient rock carvings, and the stunning Tata Valley.

Taroudant is a hidden gem that offers a unique blend of history, culture, and natural beauty. Whether you are wandering through its ancient walls, haggling in its vibrant souks, or savoring its local delicacies, this charming city promises an unforgettable experience. With its warm hospitality and timeless allure, Taroudant is a must-visit destination for anyone exploring Morocco. So pack your bags and get ready to discover the magic of "Little Marrakech"!

FAQs

Q1: Is Taroudant safe for tourists?
Yes, Taroudant is considered a safe and welcoming destination for tourists. However, as with any travel, it’s important to remain aware of your surroundings and take standard precautions.

Q2: How do I get to Taroudant?
The easiest way to reach Taroudant is by flying into Agadir’s Al Massira Airport and taking a taxi or bus to the city. Alternatively, you can drive or take a bus from Marrakech.

Q3: What language is spoken in Taroudant?
The primary languages spoken in Taroudant are Arabic and Berber (Tamazight). French is also widely understood, and some locals may speak basic English.

Q4: What currency is used in Taroudant?
The official currency is the Moroccan Dirham (MAD). It’s recommended to carry cash, as not all establishments accept credit cards.

Q5: What should I wear in Taroudant?
While Taroudant is relatively relaxed, it’s best to dress modestly out of respect for local customs. Lightweight, breathable clothing is ideal for the warm climate.

Q6: Can I visit Taroudant on a day trip from Agadir?
Yes, Taroudant is a popular day trip destination from Agadir. The journey takes about 1.5 hours by car.

Q7: What souvenirs should I buy in Taroudant?
Popular souvenirs include argan oil, handmade pottery, leather goods, traditional rugs, and spices.